Three phases bring your idea from conversation to the delivery of your logo.
Step one. Let me hear all you've collected - in your brain, on your Pinterest account, and from magazines. Here's the part where we make all efforts to get on the same page. That we're seeing and feeling the same things (sounds freaky - it's helpful).
Ok. We're on the same page, we're vibing on your brand, your story, your message. Now I get in my zone and deliver you 3-100 sketches (simply depending on how much you want to see. The same amount of work is done irregardless). From here we narrow it down to your most inspiring selection and stick wings on it!
We've highlighted the idea that WORKS. Now we scrutinize until the term "perfect" can't be avoided. The idea you've selected in phase 2 is refined to a polished draft and your feedback is catalyst for conversation and perfection of your logo.