The importance of framing

Why is framing so important to Bluefly Lens?  We want your photographs to last for years and years and years!!  Our framing is done by a master framer (there are less than 70 master framers in the world!!) and our framing is of such a high quality that your kids will be able to pass them down to their kids.  Your photographs will not only look beautiful by the presentation, but they will also be preserved and protected for decades to come.

We create everything custom to our client's wants and needs.  The master framer we work with, guides us on which mat colors look best, and which frame colors/styles really accentuate the photograph, all while keeping in mind the aesthetic our client has in their own homes.  

Helpful Tips:

1. Consider the surroundings : While you should certainly consider the room’s decor, you shouldn’t match the frame to the room at the expense of what looks good with the picture. Keep in mind that the room decor may change in the future.

2. What and why to custom frame : Whether you are framing a poster, your child’s handprints, or a fine work of art, custom framing will reflect your personal taste and protect your piece for years to come.  In most cases you will keep a well framed piece of art longer than much of your furniture.

3. Cheap frames may be a quick fix, but not a great long-term solution!  They break, and do not hold up to the quality of a custom frame.  Proper framing materials are not only high quality but are also beautiful looking. There are endless choices in frames and matting to create a design tailored perfectly to each piece.

Broken, cheap frame! :(

Broken, cheap frame! :(


We take pride in our products. When it comes to picking out a frame, we believe in the three principals of framing: protection, preservation, and presentation.  We can't wait to create custom artwork for you and your family to cherish for years to come!


Until next time,

The Bluefly Lens Family